AI Insights · Timothy · July 2023
Top 5 Fitness and Weight Loss Programs on iOS in the UK, Q2 2023
Explore the performance of the top 5 fitness and weight loss apps on iOS in the UK during Q2 2023, including trends in downloads, revenue, and active users.
During the second quarter of 2023, the leading fitness and weight loss applications on iOS in the United Kingdom showcased notable trends in weekly downloads, revenue, and active users. Here’s a detailed look at their performance.
Strava: Run, Bike, Hike saw a steady increase in weekly revenue, peaking at approximately $228K in the week of June 19. Weekly downloads fluctuated but reached a high of 20.1K in the same week. Active users varied slightly, starting at 400K and ending the quarter at around 435K.
MyFitnessPal: Calorie Counter experienced significant weekly revenue, with a peak of around $216K in late April. Downloads were relatively stable, averaging around 17K per week, while active users peaked at 918K in late May before settling at 817K by the end of June.
Calorie Counter + demonstrated consistent weekly revenue, hitting a high of approximately $174K in mid-May. Downloads were steady, with a peak of 14.8K in mid-April. Active users remained stable throughout the quarter, averaging around 66K.
OS Maps: Walk, Hike, Run, Bike showed a peak in revenue of about $139K in mid-May. Weekly downloads fluctuated, peaking at 13.3K in early May. Active users saw some variation, starting at 27.6K and ending the quarter at around 29.2K.
Finally, Fitbit: Health & Fitness had a notable increase in weekly revenue, peaking at approximately $211K in the last week of June. Downloads remained fairly consistent, hovering around 9K per week, while active users showed minor fluctuations, maintaining around 192K throughout the quarter.
For more detailed insights and data, visit Sensor Tower.
